The most recent web initiative involved a Shopify Plus implementation. In collaboration with an external vendor, we enhanced the site with rich media elements and dynamic product category landing pages, significantly elevating the overall user experience beyond that of a standard e-commerce platform. These story-driven pages not only increased average time on site per unique visitor but also became a valuable resource for both B2B and B2C audiences. As a result, the site now supports an average of 200 active users at any given moment.